ResMan acquires Razz Interactive, adds new marketing tools to its platform

ResMan® launches new marketing solution to offer the flexibility and inspiration that marketers crave; Acquires Razz Interactive.

ResMan®, a leading property management SaaS platform provider, announces it has acquired Razz Interactive, an award-winning marketing platform for real estate and property management professionals. With this acquisition, ResMan now offers customers the ability to build and deliver high-end websites at the cost and convenience of a traditional templated solution. Additionally, ResMan will maintain Razz’s strategic partnership with award-winning real estate marketing agency, GTMA, to offer additional digital marketing services, including SEO, lead generation, reputation management, and more.

Paul Bridgewater, CEO, ResMan, said:

“As always, we are very in tune with our customers’ needs. Outsourcing marketing and website development can be cost-prohibitive. By acquiring Razz, and maintaining the partnership with GTMA, our current and future customers now have access to proven website design capabilities and direct marketing services all while getting the ResMan complete property management services they are used to -- all on one platform."

ResMan’s new marketing solution offers the flexibility and inspiration that marketers crave: the ability to make changes on the fly, add content, and create compelling online destinations without boundaries or extra costs. The platform offers a collection of hundreds of modern website design solutions that can be tailored to resonate with specific demographics across all property types (Multifamily, Affordable, Commercial, Student, Senior, and more). Additionally, ResMan’s customers now have access to detailed insight reports, allowing them to drive growth by understanding the entire customer buying journey from the first engagement with the website. This level of detail can be leveraged for retargeting prospects, accelerating sales cycle velocity, and ultimately closing deals.

Sebastian Mourra, CEO of Razz Interactive, said:

“We are very excited to join the ResMan family and look forward to delivering best in class website and marketing solutions to ResMan customers. It’s a no brainer for property managers who want to deliver the wow factor while maintaining better brand control."

Joshua Swanson, CEO of GTMA, said:

“We are thrilled that we now have the opportunity, through our continued strategic partnership, to work with ResMan’s elite customer base. We know our digital marketing services will be an asset to ResMan’s customers, giving them a more active marketing funnel to grow their business, while attracting and maintaining resident engagement."

SOURCE ResMan®