Santander opens hybrid banking and coworking office in Barcelona

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Banking companies are jumping on the coworking bandwagon, and are looking for hybrid businesses that can respond to the needs of their customers.

Santander plans to open its first office of the Work Café concept in the Diagonal of Barcelona, ​​as the company's sources have confirmed to idealista/news. This will be one of the first establishments of this type in the Catalan capital but not in Spain, since the entity has five stores with these characteristics in Madrid.

The company has chosen number 550 of Diagonal Avenue in Barcelona to open this new concept. Santander already had an office in this corner with Aribau Street, which has moved to another nearby location to continue serving customers in the area that need it.

The Work Café wants to differentiate itself from a traditional office since the client sets foot inside, since a host receives it and helps what is needed, including reserving a room, occupying a place to work or receiving the attention of a manager.

To eliminate queues, Santander has provided these establishments with state-of-the-art ATMs to carry out operations or transactions, facilitates the connection with experts of the bank through digital tools such as videoconferencing or commercial equipment located in the installation in a single space and No visibility for the client to encourage the use of the rest of the real estate and rooms.

The space seeks with a 'coworking' to encourage professionals of different capacities and interests to collaborate and allows to have a place for those who do not have their own office. Among other benefits the bank also offers unlimited access to Wi-Fi, book these meeting rooms and even a kind of heel of ads to give visibility to customers.

This new office concept was born in Chile in 2016. This model, which in addition to Spain is also available in Brazil, Argentina, Portugal, United Kingdom and Poland, allows a completely different experience to customers, by promoting the integration of collaborative communities in Its spaces, where rooms can be reserved, have internet available and personalized banking services.

In the case of Spain, this office model arrived in July 2018. Santander opened the first Work Café in the sector of the Plaza de Sagrados Corazones 1, and has already been replicated in four other Madrid areas, specifically at number 31 of Velázquez street, at number 20 of Luis Moya Blanco (in Valdebebas), at number 46 of Conde de Peñalver street and at number 19 of Paseo de Recoletos.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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