New COO of emoov butts heads at Russell Quirk

The current COO of emoov has given a response to former CEO Russell Quirck saying that online estate agencies haven't acknowledged their potential and could take market share from the traditional professionals.

Ex-emoov boss Quirk argued on a podcast with Mark Worrall that the low-fee model “doesn’t work”.

Meanwhile he predicted that Purplebricks will be the only hybrid agency left standing, and it will only achieve 10% of the market share.

Naveen Jaspal is Chief Operating Officer at both emoov and Mashroom, a property lettings platform which bought the ailing ‘hybrid’ agent in January 2019.

She said:

“Emoov going into administration was an individual failure rather than a failure of the online market.

“I personally believe the online market/hybrid agents will eat into the proportions of the high street marketplace.

“Five or 10 years ago you’d go to restaurants to eat your food and today you have Deliveroo and it’s a natural thing: We know the world is changing, we know that consumer behavior is changing, we know that the estate agency sector is developing.

“Do I believe that online markets have released their potential? No, they are at the beginning stages of influencing the market and taking market share.”

Jaspal has a varied estate agency background, having worked for Countrywide, Purplebricks and Yopa.

She said the company has been “consciously quiet” since the emoov acquisition was completed, in order to analyse how the business should be run.

Read more here

Join us February 26-27 for the Property Portal Watch Conference Bangkok 2020.