OnTheMarket-s new offer criticized by Zoopla-s new poll

Zoopla launched a tongue-in-cheek poll asking sellers' views about having property listed only on one portal, taking a jab at rival marketplace, OnTheMarket.

OnTheMarket has made much of its New & Exclusive feature, which allows member agents to list properties for 24 hours before they appear on the rival main portals.

Now Zoopla has conducted a poll suggesting only 19 percent of people are happy to have their property listed on just a single portal - “with a smaller audience” - for its first 24 hours of marketing.

The study was conducted by 4media Group for Zoopla, and involved 2,000 vendors and house hunters across the UK.

Some 65 percent of respondents would prefer for their home to be listed on multiple property portals, from day one, to ensure the largest possible audience. Fewer than a fifth (19 percent) of respondents stated that they would want their agent to list their home "on a single, smaller, portal" for its first 24 hours on the market.

Zoopla’s press release on the subject comes 24 hours before OnTheMarket reveals its trading performance for the past year.

Zoopla adds that its listings have risen by nine per cent year on year, while website visits sat at 58 million in May.

It says that between July 2018 and April 2019, more than 2,000 agency branches have joined Zoopla.

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