10 Questions with Reza Sardeha, Founder of Anyone.com

Many ambitious founders have tried to build cross-border real estate portals. They've mostly looked and felt the same and have almost all failed to live up to expectations. Something feels different about Anyone.com though.

First off is the name, a lot of portal and PropTech names feel generic or utilitarian but Anyone stands out. Its founder previously founded and exited the domain name marketplace Dan.com, so that makes sense. 

Secondly, if you visit the website, its value proposition is very much front and centre and is not the same as most portals. This is something even more ambitious than a marketplace, it's a complete multi-market transaction platform built from scratch.

We spoke to founder, Reza Sardeha (pictured) to find out more about a business that isn't just looking to carve out a niche but, in its own words, is looking to "solve one of the biggest issues in modern times"...

What does Anyone.com do?

Anyone is the first real estate platform that actually connects the full transaction journey. Buyers, sellers, and agents can collaborate in one place, from search to offer to closing. We’re not just another listing site; we’re the infrastructure that’s been missing. A shared digital workspace where everything happens: messaging, viewings, offers, negotiation, and soon even financing. Besides that, we've also built optimised workflows for real estate agents to save them time and money while providing them with tools to delight buyers and sellers and radically improve their experiences.

What’s the business model? Is it pay-per-lead, pay-per-listing, subscription or something else?

We offer a simple monthly $99 USD membership for the first 1,000 agents that sign-up. No commissions, no hidden lead fees, just a simple and fair pricing model. We deliver great software that helps them win, manage and close more deals. Buyers and sellers use the platform completely free. We believe agents should be equipped, not taxed.

How do you get your listings? Do agents have to send them, integration with CRMs or something else?

We aggregate public for-sale listings through licensed third-party data providers and combine that with direct listings from agents on our platform. Agents can create listings directly at Anyone.com or via API/CRM integrations. What matters to us is that buyers see everything in one place and can act on it regardless of where the data came from.

In two weeks we will also introduce a feature we call “import your listing” in which you feed a URL from a third-party listing site and we automatically create an internal listing for the agent in question. We build features like these to make sure agents save time using Anyone.com.

What was the inspiration behind Anyone? What is it that current one-country portals maybe aren’t doing right that presents an opportunity for you?

We sold Dan.com to GoDaddy after building it into the fastest domain transaction engine in the market. There we saw first-hand how a fragmented, manual industry could be rebuilt with the right tooling.

Real estate reminded me of the domain industry in 2014. Slow, manual, opaque and full of friction. Every country has its own listing site, but none of them handle the transaction. They stop at the surface and leave the hard work to agents, buyers, and sellers to manage elsewhere. We decided to fix that. Globally.

We have seen the multi-country real estate portal tried unsuccessfully many times over the years. What gives you the belief that Anyone.com will be the business to get it right?

Most of those attempts focused on being better listing sites. We’re not trying to win on listings. We’re building a transaction engine, the backend of real estate, and making it accessible everywhere. Listings are just one piece of the equation. The real magic is in connecting buyers, sellers, and agents in a shared flow and helping them move forward, digitally. That's never been done properly before.

Do you pay attention to or get inspiration from other real estate marketplaces out there or do you tend to look away from real estate?

We study them, but we’re not copying them. Zillow, Funda, Rightmove, they all stopped at listings. We’re interested in the hard part: what happens after discovery. If anything, our inspiration comes more from platforms like Stripe and Uber than from property sites. We think the missing piece in real estate is infrastructure, not another portal.

How is the business funded and are you looking to raise money?

We’re privately funded for now. We raised a pre-seed round and I’ve also invested myself. We wanted to build independently and with focus so no distractions, no early hype. But now that we’ve launched, yes, we’re exploring our next funding round to scale up fast.

How big is the team and, in such a parochial industry, how can you be attuned to the idiosyncratic ways in which each country’s real estate market works?

We’re a team of 24 people, spread across product, engineering and support. We’ve been working closely with agents from all over the world ranging from the US, UK, Netherlands, France, Portugal, Canada to understand the local nuance. The platform is built to be flexible by design, not locked into one country's workflow. And we’ve made agents central to the system. They're not sidelined; they power the process.

Your mortgage model is interesting. Can you tell us how it works and what the benefits are for each party?

We’re building a co-investment model where buyers finance only a part of the purchase (51% minimum) and the lender co-holds the rest (49% at a maximum). This structure reduces the buyer's income requirements and upfront costs while giving lenders equity upside and reduced risk. It’s not a loan-first mindset, it’s a shared ownership one. And it’s designed to help first-time buyers actually get a foothold in the market again.

You just launched after years of building. What’s next for Anyone.com? 

We’re going all in on usage. Real buyers, sellers and agents using the platform, closing deals and proving that this way works better. Next up: expanding our property data to reach 99% coverage in all active markets, rolling out the integrated service marketplace, and laying the foundation for the Anyone Mortgage in 2026.

We’re just getting started but we’re doing this the hard way, the right way. Infrastructure first. Let others chase listings. We’re here to fix how real estate actually works and Anyone.com is the next household brand in the making to deliver exactly that.