Real estate customer relationship platform, Contactually, is a the go-to for many of the US' top real estate brokerages. Recently, the firm ended the year with a total of 92 new brokerage partners. These companies represent are some of the most successful real estate brokerages across the country.
This year, Contactually announced major partners including CLIMB Real Estate, Semonin Realtors, Alain Pinel Realtors, Berkshire Hathaway HomeServices Fox & Roach Realtors, and multiple Sotheby's International Realty brokerages such as Golden Gate Sotheby's, LIV Sotheby's, Pacific Sotheby's, and Gibson Sotheby's.
Overall, Contactually saw a 68 percent increase in the number of contacts it manages, up to 141 million. A total of 10 million follow-ups were sent by users this year as they used the platform to deepen relationships and expand their networks. Training is also an essential part of the Contactually success story. In the last six months, the Contactually team traveled over 56,000 miles to give 310 hours of in-person training, making sure that 13,000 agents, trainers, brokers, and managers were up to speed in managing their nine million contacts.
This year was also a year of major partnerships. Contactually worked with real estate's top coach, Tom Ferry, on the inception of tech-enabled coaching. The center of Tom Ferry International's HUB is a CRM powered by Contactually.
"We've always believed that a CRM is one of the most important tools our coaching clients need. Maintaining consistent contact and building relationships with your customers is so crucial to any sales business," said Ferry at the time of the product launch. "I chose Contactually for its innovative design and ability to integrate seamlessly with other tools agents use."
Continuing in its belief that a robust and varied ecosystem is a benefit for all of real estate, Contactually expanded its integrations and partnerships. New partners included some of the newest and most exciting technology in real estate including Remine, Rezora, Reliance, ActivePipe, BuySide, SmartZip, and OutboundEngine, joining such industry stalwarts such as dotloop and Spacio. With Contactually at the core of their tech stack, brokerages are able to easily adopt new technology without disruption to brokerage operations.
Contactually also debuted new features this year including Best Time to Send, an industry-leading tool that delivers the best time to contact an individual based specifically on past interactions. Recognizing that software is at its best when it works within your existing workflows and systems, Contactually has created a Chrome extension that brings the contact management and messaging functionality of its platform inside Gmail. This time-saving tool has already been adopted by nearly 1 in 3 eligible users, increasing their productivity.
Contactually plans to continue to optimize its award-winning CRM solution, gathering and announce new brokerages as the year progresses.
Edited by V. Haviland
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