Leading provider of automated marketing software services small businesses, OutboundEngine, has recently announced it has integrated with intelligent customer relationship management (CRM) platform for the real estate sector, Contactually. Contactually helps its agents to make successful business deals through discipline that helps them stay in touch with their leads, clients, and referral sources.
The Contactually integration is the latest in a string of product enhancements and new offerings from OutboundEngine, including a mobile app and paid social campaigns for small businesses.
“We are constantly looking for the smartest integrations and newest technology to provide to our customers,” said Deepak Surana, senior vice president of product at OutboundEngine. “By integrating seamlessly with Contactually, real estate professionals can optimize their use of the OutboundEngine platform, creating a central hub for lead management and engagement.”
By constantly monitoring an agent’s database and providing prompts on which relationships are in need of attention, Contactually helps agents develop regular habits that lead to healthier networks and increased business.
“At Contactually, we believe that modern brokerages need to be able to build their own tech stack, and integrations make that a much easier experience,” said Zvi Band, CEO of Contactually. “OutboundEngine and Contactually share a common goal of making sure that agents have the tools they need to build lasting and successful relationships with their clients.”
Contacts will automatically sync to the OutboundEngine platform when added to Contactually, or users can manually sync their databases at any time.
“Integrating Contactually with OutboundEngine marries two of the strongest tools in real estate,” said Gabrielle Fuqua, marketing director at RE/MAX Alliance Boulder. “Contactually identifies an agent’s most important leads while OutboundEngine serves those leads with clickable, elegant content and effective callouts. Syncing between the two gives our agents the advantage in a competitive market to increase sales and referrals. As one agent noted, Contactually finds the needle in the haystack while OutboundEngine ensures you never lose it again."
Edited by V. Haviland
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