Brokerage platform Compass has cultivated its prestigious reputation as an aggressively successful company since its launch, but that doesn't mean there isn't still room for improvement. Compass wants competing agents to know it isn't hiding their information on its listing platform.
The brokerage’s website now prominently displays listing agent details for every listing regardless of which firm the broker is from. Compass said the change promotes greater transparency.
“We hope other brokerages will appreciate the transparency and trust of always showing their listing agents,” CEO Robert Reffkin said in a statement.
Listing agent information has long been a point of contention for brokers using StreetEasy, owned by Zillow Group. In January, StreetEasy said the contact box “has been redesigned to educate buyers about buyer’s agents and provide Premier Agents with more quality and better-informed leads.”
Compass has been an outspoken critic of StreetEasy for years. Earlier this year, the listings portal rolled out a new program that would allow agents to pay to bypass Premier Agents on their listings. At the time, Compass noted it doesn’t “encourage a world where people have to pay to be on their listings.”
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