Leading proptech firm, MoxiWorks, has entered a strategic partnership with Brytecore, a real estate software developer. With this partnership, MoxiWorks will gain Brytelytics, an intelligent analytics program that MoxiWorks can integrate into every MoxiWebsites account for free.
Brytecore provides smart routing software for intelligent lead generation for real estate companies. Brytelytics focuses on what consumers are pulled to when searching for real estate using online means, helping real estate professionals understand the lead's real estate journey and provide insights to convert the leads into clients.
York Baur, CEO of MoxiWorks, said, "Since the home search now largely begins with an online search, it's vital that brokerages, offices, and agents have a strong online presence to put their best foot forward. Not only that, but the brokerage needs to be able to see what's going on in the background, whether it's lead prospecting, segmenting visitors by engagement, real time viewing, or digging deep into lead insights. With Brytelytics in MoxiWebsites, brokerages will be able to do just that and more."
MoxiWebsites offers a user-friendly website building experience for brokerage, office, team and agent websites. Users can create websites that emphasizes their own brand, enabling users to build professional-looking websites that are easier to find.
The MoxiWebsites product will use the Brytelytics tool to give its users yet another incentive to create their website through its services, adding additional visibility to their website and online presence.
Some of these intelligent website analytics include a real time feed of real estate-related actions taken on their websites, listings' and cities' web traffic, visitor volume and activity, and activity mapping that shows web traffic for various properties.
"The average real estate consumer experiences a 24-month journey from initial web search to closing, but these potential buyers are only ready to transact during a very short window of opportunity. Using Brytecore, brokerages can automatically identify that window, engage an agent, and capitalize it into lead conversion," said Eddie Krebs, Founder and CEO of Brytecore. "We are excited about the opportunity to serve a broader brokerage audience through our MoxiWorks partnership. Our lead intelligence suite of products will significantly lift brokerage revenue without having to increase lead volume."
Edited by V. Haviland