Leading Chinese e-commerce platform for services, Meituan, has brought on global hotel quest acquisition platform, SiteMinder, as its online distribution partner. The move marks Meituan's first partnership with a hotel distribution technology provider as the e-commerce platform plans expansion into the hotel market of China.
At the beginning of May of this year, Meituan set an industry record by processing over 2.8 million domestic hotel room nights in one day. By strategically partnering with SiteMinder, the e-commerce giant now has a complete hotel technology stack to attract international hotel markets, beginning with South-East Asia.
For SiteMinder’s 35,000 hotel customers, the partnership with Meituan provides greater access than ever before to market their rooms to the lucrative Chinese traveller market.
“As an uprising international hotel reservation platform in China, Meituan will bring new energy to the market with its huge young generation customer base. SiteMinder’s global presence, combined with its appeal to both large hotel chains and independent hotels, made it the perfect partner for us as we grow our international hotel supply and build on our multi-level technology service platform,” says Zhong Qiang, General Manager of Meituan’s Overseas Accommodation Department.
“SiteMinder is pleased to partner with one of the most respected household names to come out of the Chinese market, and to support them in their growth journey. This partnership represents a great opportunity for hotels globally to further broaden both their distribution options and feeder markets via SiteMinder’s platform and, in particular, further benefit from the ever-growing outbound Chinese travel market,” says James Bishop, Senior Director of Global Demand Partnerships at SiteMinder.
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