Santander Consumer Finance is starting up their own online loan application platform and plans on launching it within the next month.
The platform features e-sign capability and represents a significant expansion of Santander’s support for dealers.
The new system is integrated into the dealer’s website and customers will be able to source a finance quote on the calculator before applying in Santander Consumer Finance’s secure online platform.
Installation takes minutes for dealers who already have the company’s online finance calculator.
Customers receive a real-time decision on their selected product and accepted customers can then choose to sign their documentation at home or at the dealership.
The system is designed to provide a simple, fair and personal experience for car buyers.
Stewart Grant, Santander Consumer Finance commercial director said: “This is a significant step in our digital marketing strategy and underlines our commitment to supporting our dealer network in maximising sales and profitability within the growing digital market.
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