Advos unveils latest upgrades to its strategic HR marketing platform

Advos, a provider of strategic marketing and data analysis software, has released a new version of its HR and Workplace Edition that contains numerous new features and upgrades that help solution providers be smarter and more successful with their marketing.

Advos combines Marketing Planning, Collaboration & Advocacy, Business Intelligence and Social Marketing in a single platform. It provides information and tools to discover and quickly act on marketing opportunities, and industry and competitor data and insights that empower informed decisions.

"Advos is an indispensable secret marketing weapon," says Jonathan Duarte, 20+ year veteran of HR Tech, and CEO of recruiting automation company, GoHire.com. "As a marketer in the HR Tech space, imagine having a complete list of every major influencer, blogger, and analyst, and all their contact information, recent articles and tweets, as well as a centralized news feeds from over 1,000 of the most important blogs and content in our industry? That would be worth weeks, if not months, of research. It would also be a secret weapon to your marketing arsenal. Well, that's Advos."

The new Advos features and upgrades include:

1. Improved Trending Data Algorithm 
Users can see which topics are trending in the HR space each day. They can even filter by audience type to see what is trending amongst analysts, influencers, media, vendors, or amongst their own topic lists and people lists.

2. Hashtag Reports 
For more than 1,000 global HR conferences and Twitter chats, advos users can view, download or search hashtag reports full of actionable marketing intelligence. They can discover new marketing targets, better engage with influencers and analysts, see which events their competitors are engaging with, and more.

3. Social Marketing 
Advos has added a robust social media tool that enables solution providers to target and reach the HR marketplace, while also better organizing their sharing activity and analyzing their results.

4. Slack Integration 
Users can now post any content or message from advos directly to Slack.

5. Awards Notifications 
Users can view a searchable listing of award opportunities in the HR and HR tech space in advos, and receive weekly notifications of new award submission opportunities.

6. Podcast Directory 
Advos now includes a listing of HR and related business and tech podcasts. A keyword search enables users to discover episodes on topics that are important to them.

7. Vendor Listings 
The new HR vendor listings in advos include detailed profiles for more than 1,000 vendors in the HR marketplace. Listings include contact information, description of services, their recent content and news coverage, and the events they attend.

8. Improved Trending Data Algorithm 
Users can see which topics are trending in the HR space each day. They can even filter by audience type to see what is trending amongst analysts, influencers, media, vendors, or amongst their own topic lists and people lists.

9. Enhanced Conference Profiles 
Each HR and workplace conference profile in advos now shows a list of everyone that used the event hashtag and lists other conferences that attendees are likely to attend.

SOURCE Advos

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