Singaporean property marketplace, 99.co has recently launched a new tag for its search engine to help fight housing discrimination against members of the LGBTQ community.
The "Diversity Friendly" tag is an optional feature for property owners and agents to declare their support for inclusion and diversity when creating listings on the online portal, 99.co told The Business Times (BT).
The tag states that all renters or buyers are welcome regardless of race, ethnicity, religion, age, gender identity, sexual orientation or physical ability.
It replaces the previous "All Races Welcome" tag which had been in place for the last four years.
"We have been championing the fight against racial discrimination in the housing sector since our portal started in 2014. This year, we decided to retire that tag so that we could expand our efforts to include the LGBTQ community as well as other diversity factors," a 99.co spokesman told BT.
There have been 86 listings with the new tag just two days after its launch on the portal, said Yan Phun, Chief Operating Officer and Co-Founder of 99.co.
"This is very encouraging to see. I'm proud of 99.co for taking the lead in Singapore's housing and property space in providing more welcoming and supportive homes for everyone in Singapore," Phun said.
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