Berufsstart study reveals what makes companies attractive to graduate talent

Berufsstart has once again examined the soft characteristics of companies and their values, as seen in their Career Start Study "Attractive Employers" - and the data shows some consistent trends among graduate talent.

Working atmosphere

The most important criterion among the surveyed academics is by far the working atmosphere. More than 80% of all study participants have voted it as "important" and attach great value to this condition.

Small companies can especially gain significant advantages in talent-seeking with a public image of a great working atmosphere. Many small businesses are often characterized by flat hierarchies and an almost familial way of dealing with each other - these are some of the attributes that also make for a positive working atmosphere. 

Benefits

A company's additional offers assert their place again this year: 29.4% of the study participants, and thus 3% more than 2018, rate the benefits in this year's study as crucial. But even here the "neutral" attributes predominate; more than half rate special benefits as irrelevant when deciding whether a job offer or employer is attractive. 

Work-life balance

The high value of the work-life balance among the participants in the survey is an indicator of this generation's attitude towards life: 70% consider a balanced work and private life as vital, which leaves many stressful jobs seen as more unattractive. 

The trend towards the working world 4.0 with flat hierarchies and more personal responsibility is still recognizable, however. The work environment and a balanced work and private life play a crucial role for the study participants. 

Berufsstart's mission 

As one of the leading job boards, Berufsstart offers students and graduates a large number of job opportunities, which cover all possible entry opportunities from the internship to direct entry. Furthermore, the website provides information on all topics related to the start of working life. From initial contact, through application and interview preparation, including potential salary ranges, preparation for an Assessment Center, to "no-gos" in the application, all relevant aspects will be addressed for successful start-up Results of regular studies on current topics provided at work start.

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