In all the years Rightmove has been offering its services to home buyers, sellers, renters, and agents, has it missed the mark?
According to Harry Hill, former Chief Executive of Countrywide and ex-Chairman of Rightmove, it missed a trick. Fifteen years ago he tried to persuade the board that Rightmove should move into online dating. He suggested it could use the same technology, but pictures and descriptions of singletons rather than houses.
Hill recently told the Sunday Times: “The team was very keen but the board said it didn’t like the slightly dubious connotation.”
Rightmove is now a FTSE 100 company with a valuation of £4.6 billion.
But, said Hill: “I think Rightmove missed a trick. It would be worth £10 billion now.”
When you think about it, Rightmove even had the right name for a dating site.
And just think of all those advertisers complaining how it is easily the most expensive dating site “but you’ve got to be on it”.
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