Moneytree has been a resounding success for its eager CEO

When it comes to Japan's digital banking ecosystem, Moneytree has been a major disruptor - at least its CEO and Founder Paul Chapman says.

The company’s impressive client portfolio, comprised of major financial institutions Mizuho Financial Group Inc., Mitsubishi UFJ Financial Group Inc. and Sumitomo Mitsui Financial Group Inc., among others, certainly attests to the financial tech firm’s footprint. Not complacent with success, however, Chapman has his eyes set on even broader horizons.

“People will tell us we’ve succeeded, to which I reply, ‘No, we’re succeeding.’ We don’t want to be complacent,” Chapman said from Moneytree’s head office in Tokyo’s Nishiazabu district.

Released in 2013, Moneytree’s technology is a personal finance app that connects users’ bank accounts, credit cards and digital money. It uses advanced artificial intelligence to sort transactions and intuitively display all financial activity. The app has been a resounding success, receiving Apple’s Best of App Store award twice.

Moneytree is not Chapman’s first foray in the startup world. In Australia, together with friends from university, he founded cvMail — a provider of web-based recruitment and talent management solutions to law firms and banks — and one of the earliest examples of SaaS (software as a service) applications. The company was acquired by Thomson Reuters in 2007 and Chapman has gravitated toward startup environments ever since.

“I’m a hopeless case,” he said.

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