The economic downturn caused by the COVID-19 global pandemic means that businesses must adapt to new realities quickly. In every company, all departments will be trying to be the one shouting loudest, espousing their virtues and persuading management of their indispensable nature.
For those in SEO, trying to obtain the holy grail of ‘full management buy-in’ is nothing new. Industry big-wigs and influencers regularly give speeches and write articles about how crucial this is for both sides. Managing a property portal or online marketplaces means you count thousands of indexable URLs as company assets and ought to be at the front of the class when your SEO team has advice.
As the tectonic plates of user behaviour and market forces shift beneath the feet of online marketplaces in all verticals, these are the reasons why now, more than ever, SEO should be front of mind for management.
For full disclosure, I should note that I used to work in SEO for an online marketplace company. I should also add that stakeholder SEO buy-in is for life, not just for crises. Make sure your website thrives in the post virus internet.