There have never been as many agents, developers and brokers looking for technology for their real estate businesses, and by the same token, there have never been more PropTech businesses out there to cater to the demand. You don’t need us to tell you that the way that properties are marketed and sold has changed more in the last 6 months than at any other time in history but you might need us to guide you through a few solutions from the plethora of companies out there offering new ways to get your property listing marketed and sold.
As someone whose job is selling property, we imagine you don’t have an awful lot of time to hunt around for technology providers. Agent Tech Finder is a new marketplace site from Online Marketplaces Group which brings together all of the products from PropTech companies around the world and puts them in front of agents to compare and use the one that best suits their needs and not just the one from the company with the biggest marketing budget.
Below, the Agent Tech Finder team has put together a sample of 9 of the best marketing solutions available on the site. If you aren’t convinced by any of these, there is a free pdf download of 35+1 marketing products designed to give your property listings the best chance of selling above asking, all available through Agent Tech Finder.
Product Name: Computer Vision for Real Estate
What the marketing says: Your images contain a lot of information. Extract untapped data and insights from your listing photos.
What Agent Tech Finder says: Belgian company Co-Libry is a PropTech company that truly innovates and solves real problems. Their computer vision product takes the hassle out of going through all listing images as it uses AI to automatically detect what is in each photo. In doing so it makes sure that the listing description doesn’t miss any searchable feature out (something that happens all too often) and can, if you choose, auto-generate a listing description based on what is detected in the photos
Product Name: Showcase IDX
What the marketing says: IDX home search is user friendly, mapping tools and real estate CRM tools power thousands of top producing agents.
What Agent Tech Finder says: A product which may have just become even more relevant for US realtors. If a brokerage is really serious about taking the plunge and leaving Zillow now that they have entered the brokerage arena, that brokerage website had better have some serious portal-like functionality and display listings from the MLS as well as they appear on Zillow. That’s exactly what this WordPress plugin does for brokerage websites.
Product Name: Day to Dusk
What the marketing says: Boxbrownie can turn any daytime or gloomy sky into a breathtaking sunset to really make your listing stand out from the rest.
What Agent Tech Finder says: The Australian company has made itself the gold standard for visual listing enhancements over the past few years. Their pricing is very reasonable (and crucially, pay as you go rather than contract-based), and their service is excellent.
Product Name: Canva
What the marketing says: Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics. Design presentations, social media graphics, and more with thousands of beautiful layouts.
What Agent Tech Finder says: Okay, so you may have heard of Canva. A lot of people use it to create their CVs or wedding invitations, but now an increasing number of agents are using Canva’s generic design platform to build marketing material, enhance listings and get the most out of their branding. We at Agent Tech Finder use it for a lot of what we do, and we love it.
Product Name: Buffer Publish
What the marketing says: Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand. Plan and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard.
What Agent Tech Finder says: Another tool that we use and love here, Buffer makes social media simple. It connects with all your accounts and you can program posts and tag the right people and means you don’t have to wait around or go through multiple accounts to get the message out to your followers on different networks.
Product Name: RTB House
What the marketing says: RTB House has built the first and only in the world ad buying engine powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.
What Agent Tech Finder says: Some very smart code behind ad buying and retargeting campaigns. As digital media, and especially re-targeting, become more and more relevant even for small independent brokers, this is the tech that really helps. They have offices around the world and charge on a cost per lead basis.
Product Name: Starberry Branding
What the marketing says: Our 35-year heritage of focused brand development means we can create new brands for estate agents, property developments, proptech, property finance and conveyancing firms that are striking, memorable and inspiring. We’re skilled at refreshing your brand too, making your company relevant and competitive again.
What Agent Tech Finder says: We’re constantly reading industry pundits harping on about how agents need to focus on their branding. Starberry are some of the best in the business at working with agencies and brokerages to make sure that their branding is on point and reflects who they are as a company.
Product Name: Facebook Marketing Tool
What the marketing says: Real Geeks offers an easy-to-use Facebook marketing tool for real estate agents and Realtors. Our tool has streamlined the process of creating ads within 3-5 minutes. It creates AMAZING looking ads that convert well and drive the user to your highly optimized landing pages.
What Agent Tech Finder says: Creating Facebook ads for your listings is invariably one of those tasks that takes far longer than you think. Unlike Google, Facebook ads can be very granular and targeted and paying to have the experts set everything up for you is almost certainly a good idea. Real Geeks are one of the best in the business, and they have a great blog too.
Product Name: TRENDSend
What the marketing says: TRENDSend turns Facts & Trends into a robust, online marketing campaign that will get you noticed.
What Agent Tech Finder says: A cool idea. Housing data is used by just about everyone as an excuse to communicate with potential customers these days. If, like us, you don’t have your own in-house data science team, this product will generate interesting insights from data from your local area and use it in your branded email marketing campaign.
These are just 9 marketing solutions for agents, brokers, and developers. To download Agent Tech Finder’s pdf of 35+1 solutions, click here.
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