New study has good things to say about TripAdvisor

July 16, 2019
Share this Post: 

Travel giant TripAdvisor doesn't seem to be having issues with the number of travelers using its services despite the number of reviews on other sites claiming fake content is rampant on its platform, study shows.

According to a survey from Ipsos MORI sponsored by TripAdvisor, which polled 23,000 respondents from 12 markets, four out of five people say TripAdvisor makes them feel more confident in their booking decisions.

Their primary reasons for visiting the site include descriptive and helpful reviews (70%), the accuracy of the content (62%) and the broad range of travel content (62%).

According to the study, more than four out of five travelers (85%) believe the hotel, restaurant and attraction reviews on TripAdvisor accurately reflect their experience, and 72% say they always or frequently read reviews before deciding where to stay or eat or what activities to do.

When booking accommodations, four out of five travelers (81%) say they always or frequently read reviews before pulling the trigger, and nearly eight out of 10 TripAdvisor users (79%) say they’re more likely to select a hotel with a higher bubble rating when choosing between two otherwise identical properties.

More than half of respondents (52%) say they would never book a hotel with zero reviews.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

899 Limited Tickets

Read more

July 16, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Dutch Houses Netherlands
Mediahuis Shuts Dutch Portal Jaap Citing Fierce Competition

The Dutch real estate portal Jaap quietly shut down earlier this year after seeing its profits evaporate in the face...

Read More
Costar Vs Zillow Cowboys
CoStar's Homes.com May Not Need to Win Traffic Game to Out-Earn Zillow

It might be growing fast (and shouting about it) but CoStar-owned US  challenger real estate portal Homes.com is still a...

Read More
Untitled Design 10 1
Schibsted Successfully Detaches Media Business, Leaving Standalone Marketplaces Segment

The Norwegian media and marketplace operator Schibsted has had a busy month, with transactions worth approximately NOK 50 billion ($4.7...

Read More
Idealista Cinven
Private Equity Firm Cinven Takes the Lead in €3Bn Idealista Tug-Of-War

London-based, private equity firm Cinven has reportedly signed an exclusivity agreement to acquire Idealista for an estimated €3 billion. The...

Read More

Editor's Pick