Purplebricks appears 13th on 2019 Superbrand Index list

British estate agency platform, Purplebricks, has made an appearance on this year's Superbrands Index list as Britain's 'most relevant' brands to consumers.

The agency came in 13th in a list of 20 in the annual Superbrands Index, created by Superbrands.

Amazon, Aldi and the MacMillan Cancer Support are the top three; other entries coming in above Purplebricks include Google, LEGO and YouTube.

The league table is created by a survey of 2,500 consumers commenting and scoring on 1,500 brands.

During the scoring process all those involved are asked to consider the statement: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognize.’

Stephen Cheliotis, chief executive of The Center for Brand Analysis - which undertakes the annual Superbrands survey - says: “Those brands performing strongly in the relevancy index pose a threat to the more established brands, whether that is Aldi challenging the likes of Tesco or Purplebricks confronting traditional estate agents."

Purplebricks announced that it was “absolutely delighted” to be included in the list. 

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