Rila, the Instagram of real estate

It's not surprising that most people consider buying, selling, renting, and listing a home to be much too complicated. There's a new mobile app that's here to simplify the process.

Just launched, Rila makes this process as easy as Instagram—a platform that’s accessible, informative, interactive and viral. The responsive social media-based app offers a wide variety of crowdsourced, on-and-off-market listings while encouraging engagement, networking, and lifestyle matching.

On Rila, verified agents can list their open-house properties in mere minutes by uploading original photos, sharing content, and connecting buyers, sellers and renters—all for free. Any buyer who clicks on the post and contacts the agent who authored it, becomes a lead. Rila is hyped as “a lead-generating app for agents and consumers—where homes find you.”

Newly available in the IOS store (compatible with iPhone, iPad, and iPad touch), Rila goes millennial as a community-powered realty assistant. The app is 100% crowdsourced content. It has a social-inspired user interface, and enables unrestricted communication, posting and feedback by agents, buyers and sellers. It allows the community to collaborate, connect and control the conversation.

“Since the app’s content is crowdsourced, and anyone can add viable content to a listing (comment, share, like, etc.), the buyer has access to data and information not found anywhere else,” says Ben Bacal, Rila Co-Creator and longtime real estate agent. “We’re providing a platform where “water cooler” type of information can be collected and shared. We feel this type of authentic, informal information is extremely helpful to buyers looking for a home that fits their lifestyle and situation.”

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.