This platform offers an employee real estate benefit program to help local businesses grow
“Do you know anybody looking to buy or sell a home?”
This is the age-old question Realtors use to ask their network for referrals. After all, an agent’s sphere of influence accounts for over 60% of their business.
As a broker in Colorado, Andrew Batson sought a way to leverage his existing referral base and grow it rapidly. Not interested in cold calling or door knocking, he developed an innovative employee homeownership benefit program.
Andrew explains, “I knew that a number of my clients either owned small businesses or worked in human resources. These businesses needed benefits to attract new talent and keep their current employees happy. And I needed to grow my pool of potential buyers and sellers.”
So he put the two ideas together and YourHomeBenefit.com was born.
YourHomeBenefit is a brokerage-neutral portal web site that can be fully white-labeled for any employer and Realtor. Andrew points out, “Although any Realtor could put together an ‘incentive program’ for a local business, I found much more success in presenting the program as brokerage agnostic. Rather than showcasing my own brokerage or agents, YourHomeBenefit is purposely silent on the agent and focuses on the benefits to the employer and employee. This eliminates objections from the employer that doesn’t want to endorse one specific agent.”
Help a business owner you know offer value to their employees
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