A Short Case Study on How iovox Helped Italy's #1 Portal Show Customers its True Value

May 13, 2021
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We at Online Marketplaces like to think that we know a thing or two about the sort of technology that can really help online classifieds companies thrive. We also know that our readers want information that is to the point and free of sales-speak.

We asked our sponsor iovox to provide us with a real-life case study of how their technology has materially benefitted a leading portal company. Like the pros they are, they delivered immediately and even kept under the word count...

 

The Client

Immobiliare.it is the leading property portal in Italy with more than 1.2M listings published on their portals, both by agencies and private users. The portal gets around 55M visits per month and is used by around 90% of Italian agents.

 

The Challenge

Help agents improve performance and see the extra value of Immobiliare.it as a marketing channel

The primary objective was to help real estate agents using the Immobiliare.it platform improve in their daily work and connect with more leads faster, but also to be able to clearly show the value Immobiliare.it generates daily for these agents in the form of new leads, opportunities and sales. Email was the primary form of lead flow, however, that was only part of the value Immobiliare.it provided to professionals since users can contact agents not only by sending emails but also by calling.

Immobiliare.it was creating value for its customers by generating calls but not getting any of the credit since they didn't have a way to prove that the calls agents were receiving were coming directly from their efforts...

 

The Solution

iovox Numbers, Call Whispers and Analytics clearly demonstrate the value of the Immobiliare.it platform

Using the iovox API to integrate Call Tracking into its normal workflow, Immobiliare.it was able to implement local iovox Numbers and Call Whispers into their platform.

Call Whispers allow for a short, pre-recorded message to be played to the called party prior to answering. In this case, each time an iovox Number on the Immobiliare.it portal is called, an Immobiliare.it brand reminder is played to the agent answering the call, reminding them of the value of the Immobiliare.it platform. Paired with robust analytics, Immobiliare.it’s team now has data it can share with customers that demonstrate the value of their platform.

 

The Results

Goals achieved. Customers can see the quantitative value of Immobiliare.it portals

Once the system was operational and running at a level of scale, Immobiliare.it had all the data they needed to improve customer awareness of the value their portals bring every day. With branded call reminders through the whispers and all call statistics available for the agents, the quality of the interactions between Immobiliare.it and its customers has improved. The Call Tracking and Analytics solutions from iovox enabled Immobiliare.it to achieve both goals: improved service to customers and more awareness of the value of the platform.

 

Short, sharp and to the point. Just how we like it. If you want to see what iovox can do for your business, get in touch with them here.

May 13, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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