Timeline of The Adevinta - eBay Classifieds Deal

June 29, 2021
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On Friday, Adevinta announced that its deal to acquire eBay's Classifieds division is finally complete.

It's been almost a year since Schibsted offshoot Adevinta announced the biggest classifieds deal in the history of our industry. Adevinta's acquisition of eBay's classifieds division was worth $9.2 billion and sees eBay retain a minority stake in its Classifieds division as well as taking equity of Adevinta.

It's a very important deal for European online classifieds companies with a lot of brands affected and it's also a deal that has rumbled on and generated a lot of headlines. We've summarised the deal's history and impact on the real estate classifieds market in Europe in the infographic and timeline below.

Adevinta - Ebay Classifieds Deal Brands Affected In Real Estate

2019

2019

Activist eBay investors Starboard Value and Elliott Management put pressure on eBay’s management to divest assets, even entering into a cooperation agreement with the company in March 2019

 

May 2020

May 2020

Adevinta is rumoured to be among a group of large international classifieds companies (including Naspers/Prosus and Axel Springer) bidding for eBay's Classifieds division.

 

July 2020

July 2020

Adevinta and eBay announce $9.2 billion deal which will see eBay retain a minority stake in its classifieds division and take equity in Adevinta.

 

August 2020

August 2020

With the deal announced, activist investor Starboard Value sells off a big chunk of its eBay shares

 

November 2020

November 2020

Former Leboncoin boss Alexandre Collinet appointed by Adevinta to start leading the integration of eBay Classifieds

 

February 2021

February 2021

Revelation that British competition authorities want to have a closer look at the deal

 

March 2021

March 2021

UK authorities announce that they want the two parties to commit to divestments of competing assets Schpock, Gumtree and Motors.co.uk

 

June 2021

June 2021

UK authorities give the green light for the deal to ahead and then the deal clears the final regulatory hurdle in Austria before being officially announced as done a week later

 

June 29, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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