Anthony Codling is the head of a new pro-agent proptech startup

March 23, 2020
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Anthony Codling, ex-Jefferies investment bank analyst and open critic of Purplebricks' 2018 sales run, has dipped into the waters of proptech startups - specifically, a more "ethical" one.

Codling is now the CEO of Twindig, an investor-supported service that is “committed to putting trust and transparency back into the property industry" by providing administrative management features and tools that give both agents and developers more room to focus on the client and better service.

So far, Codling has unveiled the results of a recent 300 person survey, and the results are clear: there is a gigantic demand for transparency. Almost 95% of buyers and 83% of sellers voiced a lack of trust within the property industry.
 
Every single buyer said they wanted more transparency. 

Commenting on the numbers, Codling said:

 
“Our research confirmed what you already know, that we lack the trust, confidence and control required in the process buying, selling and managing our homes. Portals are doing nothing to address that – they are simply profiteering.”
 
But his most scathing remarks are saved for Rightmove, Zoopla, and OnTheMarket, referring to their "tokenistic cuts" and that they “are putting profit ahead of people.”
 
It's a different take for the sector, but Codling is confident in his company's mission: "Twindig is here to support the industry rather than cream excess profits from it."
March 23, 2020

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