ATTOM data solutions and the property portal world

May 29, 2019
Share this Post: 

Why house hunters are using community and demographic data to help list their homes on property portals

In a sea of glossy graphics, triple-digit property listings, and intuitive interfaces, it can be difficult to make your real estate listing platform stand out to prospective buyers.

From aerial maps, to a host of search filters.

It seems that any tactic you dream up to generate a steady influx of new leads and conversions has already been done by your competitors a hundred times over.

While most platforms look to hit the high-points of Google with aesthetics and functionality alone, some up-and-coming industry leaders are now turning to data to differentiate them from the scores of other real estate listing platforms on the market.

From to Zillow to Realtor, the leading real estate property listing platforms provide home buyers with basic property data. Typically covering: property size, square feet, home type, and year built.

While the majority of real estate portals provide basic neighborhood level data, such as population statistics and data on the local schools – few include expansive information on the demographic features and neighborhood characteristics that give local communities their character.

While data on the local population size and schools may help buyers gain a sense of a neighborhoods value, nuanced characteristics – encompassing elements such as the weather, employment, education levels, and the local languages spoken bring color to buyer’s perceptions of a community. 

Read more here.

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.


May 29, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Strategic Partnership1 1
LankaPropertyWeb Partners with EMediaLinks to Market Sri Lankan Real Estate to Chinese and North American Investors

Sri Lanka-based real estate marketplace LankaPropertyWeb has partnered with U.S.-based property marketing company EMediaLinks to market property in Sri Lanka to...

Read More
Shutterstock 1118947796
Baltic Classifieds Group Sees EBITDA Margin Reach 78% in Bumper Half Year Results

The online classifieds operator Baltic Classifieds Group (BCG) has reported bumper numbers for the first half of its 2024 financial...

Read More
Streeteasy Skyline
Zillow-Owned StreetEasy Hikes Daily Listing Prices by 15%

StreetEasy has increased its daily listing fee for rentals—the fourth such hike since 2017. Agents will now pay $7 per...

Read More
Portal Standards Cover Art
Portal Standards Report 2023 - Which Features Are 'Standard' on Real Estate Marketplace Websites?

When you think of the ideal place to find a new home, you probably conjure up a mental image of...

Read More

Editor's Pick