ATTOM data solutions and the property portal world

May 29, 2019
Share this Post: 

Why house hunters are using community and demographic data to help list their homes on property portals

In a sea of glossy graphics, triple-digit property listings, and intuitive interfaces, it can be difficult to make your real estate listing platform stand out to prospective buyers.

From aerial maps, to a host of search filters.

It seems that any tactic you dream up to generate a steady influx of new leads and conversions has already been done by your competitors a hundred times over.

While most platforms look to hit the high-points of Google with aesthetics and functionality alone, some up-and-coming industry leaders are now turning to data to differentiate them from the scores of other real estate listing platforms on the market.

From to Zillow to Realtor, the leading real estate property listing platforms provide home buyers with basic property data. Typically covering: property size, square feet, home type, and year built.

While the majority of real estate portals provide basic neighborhood level data, such as population statistics and data on the local schools – few include expansive information on the demographic features and neighborhood characteristics that give local communities their character.

While data on the local population size and schools may help buyers gain a sense of a neighborhoods value, nuanced characteristics – encompassing elements such as the weather, employment, education levels, and the local languages spoken bring color to buyer’s perceptions of a community. 

Read more here.

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.


May 29, 2019

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Zillow No Sale
Zillow Reneges on Pledge and Cancels 400 Offers Contracts

According to local press reports from Phoenix Arizona, Zillow's iBuying division is cancelling agreements to buy around 400 homes and...

Read More
Portal Products We Like Edited
7 Great 'Under the Radar' Property Portal Products

At OnlineMarketplaces we get sent a lot of press releases around new portal products and, if we're being honest, sometimes...

Read More
Rentpay Skyline Signs Agreement to Have Leading Rentals Agency Promote its End-To-End RentPay Product

Australian rental portal and end-to-end specialist has announced that it has signed an agreement with prominent rental management agency...

Read More
Immoscout24 House Value
ImmoScout24 Extends Data Cooperation Agreement with Sprengnetter for More Accurate AVM Modelling

Leading German real estate portal company Scout24 has extended its data-sharing agreement with appraisals and market data specialist Sprengnetter to...

Read More

Popular News