Australian Portal Homely Celebrates 10th Anniversary

January 16, 2024
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Australian challenger portal Homely hit double figures this week after celebrating its tenth birthday.

Since its foundation in 2014, Homely—founded (and to this day led) by brothers Adam and Jason Spencer—has grown to become one of Australia's most popular real estate websites, generating over 125 million web visits.

Moreover, Homely has fostered valuable relationships with nearly 700 strategic industry partners.

Homely is supported by some of the biggest names in Australian real estate as a valuable and viable alternative. And partners are seeing the growth firsthand: The business has almost consistently achieved year-on-year revenue and audience growth, recording positive revenue growth over the last three reporting periods.

But perhaps Homely's biggest win is intangible—the portal has redefined what the homebuying experience in Australia should look like. The portal is well-known for its user-friendly interface, and more than one million user-generated suburb reviews.

Jason Spencer, co-founder and co-CEO at Homely (pictured right), said:

“The trust and recognition we’ve built over the past ten years is testament to the potential the industry sees in our business.

"This anniversary is not just a celebration of what we’ve achieved, but a commitment to continued innovation and growth in the real estate industry,"

Adam Spencer, co-founder and co-CEO at Homely (pictured left), said:

"It seems like just yesterday we were wondering why there wasn’t a way for people to read reviews of suburbs and streets during the home buying process.

"Our mission has always been to revolutionise the way Australians find their perfect home.

"We’re at an inflection point where we have an ecosystem of strategic partners and offerings to become a one-stop-shop for consumers while making it easier for agents to do better business. Despite the fluctuations of the Australian property market and macro trends, our fundamentals are strong, our offering is resilient and we have the team in place to continue to change the game."

Homely grew revenues by 20.5% YoY in its full-year financial results released in July 2023.

January 16, 2024
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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