Austrian Marketplace Willhaben Works with Erste Bank to Improve Ad Penetration

Austria's leading generalist classifieds marketplace, Willhaben, and Erste Bank have collaborated to help users find home financing options.

Using Willhaben's data management platform (DMP), Erste Bank refined its advertising efforts for housing financing, apparently resulting in a significant 40% improvement in segment performance according to a press release.

Willhaben and Erste Bank had already been working together for several years before the latest collaboration.

Jochen Schneeberger, Head of Digital Advertising at Willhaben, highlighted the role of the DMP, stating, "The DMP is our data management platform, allowing us to link millions of data points anonymously and without cookies, optimizing advertising accuracy. Through our collaboration with Erste Bank, we targeted users in the property purchasing phase."

Willhaben is jointly owned by Styria Media Group AG and Adevinta. The site competes in the real estate vertical with ImmoScout24.at which is owned by Munich-based Scout24.