Rare Unanimity in the Property Industry: Agents Need to Adopt Tech
Here at Online Marketplaces, we like to think we keep our fingers on the pulse of the global property industry better than anyone else. Since the onset of the global pandemic and subsequent lockdown restrictions as well as launching our own industry surveys we have read countless articles and opinion pieces on the importance of technology adoption. If you read industry press as much as we do, you’ll know that the property sector is rarely unanimous about anything, but over the last few months, opinions from across the spectrum seem to be converging on one topic: the importance of technology and its adoption for everyone in the value chain.
Consultants, agents, portal CEO guests on our Vodcast series, interviewees on our Powerful Women of Proptech Series, and our UK Challenger Portal Series have all said that the property industry is decades behind in its adoption of technology. We know that consumers increasingly expect more and more ‘listing tech’ as standard and the portals are reacting with new products. The group that everyone seems to be calling laggards without always specifically naming them is the agents and brokers.
There is a global consensus that agents’ technology needs are increasing
Introducing Agent Tech Finder
To bridge this technology gap we are proud to introduce Agent Tech Finder, a one-stop-shop for the agency, developer or brokerage that wants to digitalize its business. From listing-enhancement to marketing to lead-generation Agent Tech Finder is a directory of all the best technology providers you might have heard of and many you might not have. Commenting on the launch, Online Marketplaces Group Executive Chairman and industry veteran Simon Baker said:
“The goal of Agent Tech Finder is to revolutionize how agents, brokers and developers around the world search for high-value technology solutions. Agent Tech Finder brings together proptech listings from leading suppliers and allows agents, brokers and developers to quickly and easily find the product or service that meets their needs.”
“The team at Agent Tech Finder is assembling the largest product and services listings database and making it extremely easy for agents, brokers and developers to find the right product and service for their business. The team behind Agent Tech Finder has two decades of experience in building listings businesses having worked for listings specialists such as the Mitula Group, the REA Group, the iProperty Group and many more.”
At Online Marketplaces Group we have been working hard behind the scenes to bring Agent Tech Finder to market, cover the most extensive range of products and services and make the user experience smooth and seamless. If you work at a company that supplies tech to agencies, brokerages, or developers, please do sign up to get your product in front of our audience free of charge. The alpha site has been launched and we’d love to have your feedback about how it might be improved ([email protected]).