Booking.com and the importance of travel reviews

June 18, 2019
Share this Post: 

Recent data gathered by travel giant Booking.com suggests that reviews on travel agencies influence how consumers book in the future.

With the growth of the vacation rental sector, it's little surprise that consumers continue to turn to reviews to help them make what is an emotional decision and one that takes up a significant percentage of people's income. 

The online booking agency's survey of 21,500 travelers globally reveals that 53% of travelers have decided not to book accommodation because of negative reviews about the host.

In the U.K. the figure comes in at 42% of travelers.

The research also reveals that 75% of travelers rate reviews from others as important in helping find welcoming hosts before they book.

And, staff are rated higher than other categories such as cleanliness, value and location when it comes to choosing a stay.

Read more here

Join us in Madrid, November 12-15 for the Global Online Marketplaces Summit.

Property Portal Watch Madrid Summit 2019

June 18, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Rightmove Opt 1
Rightmove Appoints Former Just Eat MD, Matthew Bushby as Its New CMO

British market leader Rightmove has announced the appointment of Matthew Bushby as its new Chief Marketing Officer. Bushby joins the...

Read More
Shutterstock 603344765
Casai Merges with Fellow LatAm Short Term Rentals Specialist Nomah After Job Losses

The Mexican short-term rentals marketplace operator Casai has merged with its Brazilian counterpart Nomah. Existing investors including a16z and Monashees...

Read More
Shutterstock 147091049
REA India Sidesteps Agents with Country's First User Subscription Service - 'Housing Premium'

The REA India-owned real estate portal Housing.com has announced the launch of a new user subscription service that aims to...

Read More
Boligportal
North Media Posts Q2 Financial Results—BoligPortal on Track

North Media, the media group and operator of Danish Portal BoligPortal, released its Q2 2022 financial report, with results "as...

Read More

Editor's Pick