Brazilian Transactional Marketplace Loft Acquires CrediHome to Expand Credit Capacity

August 26, 2021
Share this Post: 

Brazilian transactional real estate marketplace Loft has acquired local credit specialist CrediHome for an undisclosed sum.

Specialising in providing bureaucracy free credit solutions for home-buyers, CrediHome has reportedly already helped Loft to originate some BRL 600 million per month for customers. Since its foundation in 2017 CrediHome has also been active among real estate agents providing them more personalised solutions to offer to their customers.

Loft is one of a new generation of transactional real estate marketplace companies that have grown like weeds in Latin America in recent years. Since 2018 the real estate sales specialist has been offering its customers a rounded experience including search and discovery, advice, loan approval and renovation.

According to Loft's CEO Mate Pencz, the new acquisition will give the marketplace company crucial loan coverage away from the Sao Paulo and Rio area where it is currently strongest:

“The acquisition will allow Loft to expand its financing offering to a larger volume of people, uniting CrediHome’s market knowledge with the technology DNA of both companies,”

The Brazilian market is characterised by a close relationship between the discovery and financing phases of home-hunter journeys. In January CrediHome signed a partnership deal with Mercado Livre to provide financing options to the Latin American giant's real estate customers and earlier this month Loft's rival QuintoAndar, which in 2020 expanded its operations from rentals to sales, bought out mortgage company ATTA Franchising.

Moving further into the world of financial real estate solutions, Loft follows a path that is very much in vogue among forward-thinking real estate marketplace companies all around the world. Both Zoopla and REA Group have recently splashed M&A cash to acquire mortgage brokerage companies and Zillow has long seen its mortgage business as an integral part of its offering.

August 26, 2021
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Buyrentkenya Nairobi Skyline
BuyRentKenya Partners with Insurance Specialist mTek-Services

BuyRentKenya, a market-leading portal in Kenya, has unveiled a strategic collaboration with mTek-Services, an insurtech firm specializing in digital online...

Read More
Untitled Design 14
Yandex Divests Russian Assets for $5.2 Billion

Yandex N.V., the Dutch parent company of the Yandex group, has announced a definitive agreement to divest all of its...

Read More
Untitled Design 12
Significant Adevinta Shareholder Yet to Approve $14 Billion Offer

Permira and Blackstone's protracted $14 billion takeover of Norway-based marketplace giant Adevinta continues to stutter with a significant shareholder yet...

Read More
Untitled Design 1
What Does the Future of Real Estate Search Look Like?

The Property Portal Watch conferences are where real estate portals discuss and sometimes catch a glimpse of their future. Recent...

Read More