Brazilian Transactional Marketplace Loft Acquires CrediHome to Expand Credit Capacity

August 26, 2021
Share this Post: 

Brazilian transactional real estate marketplace Loft has acquired local credit specialist CrediHome for an undisclosed sum.

Specialising in providing bureaucracy free credit solutions for home-buyers, CrediHome has reportedly already helped Loft to originate some BRL 600 million per month for customers. Since its foundation in 2017 CrediHome has also been active among real estate agents providing them more personalised solutions to offer to their customers.

Loft is one of a new generation of transactional real estate marketplace companies that have grown like weeds in Latin America in recent years. Since 2018 the real estate sales specialist has been offering its customers a rounded experience including search and discovery, advice, loan approval and renovation.

According to Loft's CEO Mate Pencz, the new acquisition will give the marketplace company crucial loan coverage away from the Sao Paulo and Rio area where it is currently strongest:

“The acquisition will allow Loft to expand its financing offering to a larger volume of people, uniting CrediHome’s market knowledge with the technology DNA of both companies,”

The Brazilian market is characterised by a close relationship between the discovery and financing phases of home-hunter journeys. In January CrediHome signed a partnership deal with Mercado Livre to provide financing options to the Latin American giant's real estate customers and earlier this month Loft's rival QuintoAndar, which in 2020 expanded its operations from rentals to sales, bought out mortgage company ATTA Franchising.

Moving further into the world of financial real estate solutions, Loft follows a path that is very much in vogue among forward-thinking real estate marketplace companies all around the world. Both Zoopla and REA Group have recently splashed M&A cash to acquire mortgage brokerage companies and Zillow has long seen its mortgage business as an integral part of its offering.

August 26, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Zillow Housing Data
Zillow Rolls Out AI-Assisted Home Tours Nationwide

Home shoppers across the U.S. can now tour homes virtually using Zillow's free, AI-generated floor-plan tool. Zillow's AI-generated floor plan is...

Read More
Scout24 Boardroom
Scout24 Revenues Grow 15% in Q2 as User Subscriptions Grow to Nearly 300,000

Scout24, Germany's dominant portal, has released its half-year results, with strong performance across the board. Highlights include: Revenue growth of...

Read More
Shutterstock 1356000662
REA Group Smashes A$1 Billion Revenue Barrier as it Capitalizes on 'Buoyant Listings Environment' in FY22

The Australian real estate portal operator REA Group has released its report for the 2022 Australian financial year. Highlights from...

Read More
Shutterstock 502750987
Opendoor Gets Fined $62m, Partners up with Zillow

Opendoor—an iBuying specialist based in the US—has been fined by $62 million by the FTC for misleading customers and posted...

Read More

Editor's Pick