Broker Public Portal's cheap and efficient worth in the industry

January 5, 2019
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Northwest Multiple Listing Service's leaders were supportive of a consumer-facing portal like Broker Public Portal (BPP) when it first launched. The idea that brokers should have more of an impact on the industry was a welcomed proposition. At that time, two huge brands in the Northwest MLS (NWMLS) were Windermere and John L. Scott. These two heavy hitters, together, formed BPP, along with help by the NWMLS.

The BPP was seen as an opportunity to help preserve—and even raise—the stature and reputation of brokerage firms with consumers. But the challenge for the MLS, which is broker-owned, was to overcome the resistance our owners have to anything coming between them and their consumers.

Broker Public Portal, fortunately, did the opposite. The BPP was created by the industry, for the industry, to deliver consumers directly to the brokerages’ agents and teams.

How did we convince the NWMLS Board that BPP was the right call?

A Fortuitous, Pivotal Event

When the Board was considering the BPP, there was a meeting of the American Society of Association Executives. One panel featured Country Music Association leaders. They discussed how they managed a dramatic decline in their revenue as consumers went from CDs to streaming, and disruptors like Napster gave away their product for free.

The impact of this transition on the music industry was astonishing. Imagine an industry that today generates one two-hundredths of the revenue that it generated 20 years ago.

Read more here

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January 5, 2019

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