is Here to "Give Every Aussie a Fair Go" at Homebuying

November 8, 2020
Share this Post: is an online platform that lists independent buyer’s agents at affordable prices as a way for the average Aussie to have a shot at buying a home in the property market. 

Developed by Doron Peleg and Pete Wargent, two property and marketing entrepreneurs, is a proptech startup that gathers property buyers’ needs and budgets and connects them with experts from around the country, with starter services at a fraction of the market price, meaning anyone can afford to hire an agent.

Former Chobani MD Peter Meek, who is a major backer of the company, explained what originally attracted him to the business:

“The addressable market is massive, and the team is highly experienced. Buying a property is the single biggest financial decision many Australians will make in their lifetime, but far too many still leave it to chance.”

Meek led a group of high net worth individuals in a recent funding round where was able to raise an additional $10 million in funding. 

Peleg said:

“...Under 3% [of the average 550,000 Australian residential property purchases a year] presently involve a buyer’s agent, compared to approximately 45% of U.S. homebuyers using buying agents and an even greater market share in some other countries.” 

According to the two developers, the main goal of the platform is to use mass marketing to gain a market share of 10% of property transactions within the next five years.

November 8, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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