Cadre chooses Foursquare to boost commercial real estate investment innovation

Cadre invests in location check-in social media platform, Foursquare's Places Solution as an alternative database to make more informed commercial real estate investment decisions.

By now we all know that when it comes to commercial real estate (CRE), the industry has developed a reputation for being slow to adopt new and emerging technologies. Yet despite the slow start, some real estate industry players are disrupting the space by developing new technology to improve business models and open up new opportunities. As articulated in PWC’s 2019 Report, the key word for real estate’s future performance is transformation, especially in the deployment of technologies that can help identify investment opportunities or enhance the risk/return profile.

This is just one of the reasons why Cadre, a technology-enabled real estate investment platform, turned to Foursquare to integrate deeper, location-based insights across its platform, helping its investors stay ahead of the market. Cadre is changing the landscape, both literally and figuratively.

Foursquare’s rich venue database comprised of tens of millions of real world, commercial places, offers investors highly relevant and up-to-date information about a geography. This includes granular venue categorization, foot traffic popularity scores and visit feeds, as well as visibility into top rated nearby attractions, making it easier than ever before to understand and quantify the vitality of a neighborhood. This information helps real estate investors and developers recognize patterns to better understand the demographics of existing neighborhoods for optimal site selection, while also identifying emerging, high-growth potential markets.

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