Carrefour bets on its real estate and changes its look

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

With this update, reports Carrefour, the group's real estate subsidiary shows its transformation through a strategy that focuses on innovation and omnichannel.

Carrefour Property, a real estate subsidiary of the Carrefour Group, launches a new image and changes its logo to convey the transformation it is making in all its activity.

The new logo, which the company says is intended to maintain the simplicity of the original design and the iconic purple of the real estate subsidiary of the Carrefour Group, now incorporates a seal, in line with other divisions of the Group, reinforcing an image of unity and complementarity.

With this change, Carrefour Property also seeks to provide greater visibility and versatility to its logo and to value the process of transformation and change that is being made and that involves integrating innovation, omnichannel and the search for strategic synergies that position the center commercial as a key place in the cities of the future in which the digital and the physical will coexist.

According to Rocío Clemares, Director of Marketing Real Estate and Communication, "we have updated our logo, giving it greater flexibility and better transmitting an increasingly global and digital reality. We want to talk about transformation, change and progress with a fresher and more current image that helps us to transmit these new values ​​better ".

The change of image will be done gradually in the coming weeks in the corporate offices and other digital and physical media.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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