Case Study: How Zoopla increased speed, efficiency and service delivery with call tracking and analytics from iovox

“When we first met the team at Zoopla we knew they were ambitious, had lofty goals and were data-centric in their decision making. We love it when customers have something measurable they want to achieve in their business related to phone calls, whether it’s more leads, improved brand reputation, higher conversion, or something as simple improving answer rates.

“In Zoopla’s case, their goals were clear and we’re proud to have played a role in providing concrete data from which they could make decisions and more effectively manage their business. For those of you that know iovox, you know we’re a company that serves customers with call tracking all around the globe.

"What you may not know is that we now have inbound and outbound call tracking solutions, including a free mobile app, which we’d love to discuss with you in Bangkok. In the meanwhile, we hope you’ll enjoy reading and watching a short case study video about how we helped Zoopla reach their objectives.” --  Ryan Gallagher, CEO, Founder & Board Member, iovox

Read more and see how it was done in the short video below.

The Challenge

Establish Zoopla as premier property portal website

In a competitive and ever-growing market, distinguishing oneself from the crowd can be tough. Zoopla, founded in 2008, with more than 40 million web visitors a month to their leading properties website, set a clear strategy: to offer the most complete and effective solution for Estate Agencies and to be the most trusted retail brand for everything property related. In turn, deepening relationships between estate agents and buyers.

The Solution

Provide powerful analytics utilizing various call tracking

Prior to partnering with iovox, Zoopla had gaps in key analytics but with quick-easy integration between systems, they now have granular details that enable them to track calls for customers. Beyond that, they can analyze calls for improved customer experiences.

A favorite feature for iovox clients, including Zoopla, is call whispers. Why? Call whispers let agents know precisely when a call is coming in from Zoopla, an understated but powerful brand reminder. The proof that Zoopla is the premier platform is literally in the call. As confirmed by Mark O’Shea, Head of Commercial Property Group, “Iovox is integral to our business and our partners’ business.”

Furthermore, nothing is worse than realizing you missed an important call when it’s too late. Luckily, another crowd-pleasing feature from iovox are the missed call alerts. This allows agents and Zoopla account managers to get an alert when they miss a call. When missed calls are captured and followed up, customer satisfaction increases across all sectors and potential sales are appropriately fostered.

“One of the things we really love about iovox is how innovative they are. They’re constantly coming up with new ideas for our business and I think that reflects their expertise in the marketplace market.” -- Jan Bilton, Head of Customer Support

The Results

Award-winning strategy

Their strategy has worked. Over the years Zoopla has been named one of the Top 10 UK Tech Companies (Guardian) and one of the Top 10 Most Innovative UK Companies (Smarta). By partnering with iovox, Zoopla implemented forward-thinking, innovative solutions that elevate them to the premier choice for savvy Estate Agents.

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.