Chilean Real Estate Investment Specialist Capitalizarme Acquires GoPlaceIt Portal

April 13, 2022
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The Chilean real estate investment platform operator Capitalizarme has acquired the real estate portal GoPlaceIt for an undisclosed sum.

GoPlaceIt is a Santigo-headquartered real estate portal company founded in 2012 that operates challenger portals in Chile, Argentina, Colombia, Peru, Uruguay, Venezuela and Mexico. In its home market, GoPlaceIt competes with the dominant MercadoLibre owned portal PortalInmobiliario.com.

Founded in 2013 Capitalizarme has some 270 employees (according to Linkedin) and describes itself as "a marketplace, just like Amazon or Mercadolibre, but for real estate assets". The platform essentially sources real estate investment opportunities for retail investors and simplifies the bureaucracy and in doing so earns a commission from the real estate agents selling the properties.

The acquisition is designed to bring Capitalizarme a steady stream of inventory with a press release stating that the company is looking to transact 5,000 this year (up from 1,800 in 2021). GoPlaceIt will also help Capitalizarme move into the attractive Mexican market where the fintech firm has already started recruiting.

April 13, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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