Compass updates how it lists agents to show more transparency

March 20, 2019
Share this Post: 

This portal for brokers now shows listing agents' info under every listing

Brokerage platform Compass has cultivated its prestigious reputation as an aggressively successful company since its launch, but that doesn't mean there isn't still room for improvement. Compass wants competing agents to know it isn't hiding their information on its listing platform.

The brokerage’s website now prominently displays listing agent details for every listing regardless of which firm the broker is from. Compass said the change promotes greater transparency.

“We hope other brokerages will appreciate the transparency and trust of always showing their listing agents,” CEO Robert Reffkin said in a statement.

Listing agent information has long been a point of contention for brokers using StreetEasy, owned by Zillow Group. In January, StreetEasy said the contact box “has been redesigned to educate buyers about buyer’s agents and provide Premier Agents with more quality and better-informed leads.”

Compass has been an outspoken critic of StreetEasy for years. Earlier this year, the listings portal rolled out a new program that would allow agents to pay to bypass Premier Agents on their listings. At the time, Compass noted it doesn’t “encourage a world where people have to pay to be on their listings.”

Read more here

Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.

1099

March 20, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Hemnet Vs Rea Group
Analysis: Hemnet Still Playing Catch-up to REA Group When It Comes to Vendor Paid Advertising

Vendor-paid markets are great for real estate portals. For more than a decade the leading Swedish player Hemnet has charged...

Read More
Ohmyhome Full Year Results Net Losses But Big Ambitions
OhMyHome 2023 Full-Year Results: Net Losses But Positive Outlook for Nasdaq-listed Marketplace

The Singapore-based publicly listed company OhMyHome has released its 2023 full-year financial results. Highlights include: Revenues totalled S$5.0 million (US$3.8...

Read More
Homely Financial Results
Australian Portal Homely Records 16% More Enquiries in 2023

Australian challenger portal Homely generated over 15.5 million enquiries in the 12 months from April 2023. Homely, which competes with...

Read More
Yandex Q1 Strong Performance From Divested Assets
Yandex Q1 2024: Net Losses for Remaining Assets After Large Scale Divestments

Yandex N.V., the Dutch holding company of the marketplace giant Yandex, has released its financial results for the first quarter...

Read More