Dutch hotel software developer practices upsell for increased profit

Upselling, or suggesting more offers, services, products to a customer's "cart" is great for increasing profit, and that doesn't just stop at the department store - hotels do it, too. When done properly, upselling can have great impact on customer satisfaction. One Dutch platform, Oaky, has perfected this technique by enticing guests to upgrade their stays.

This Amsterdam based hotel software startup, offers a personalized pre-stay upsell platform for hotels and has recently raised €2 million in a seed funding round. As per the official press release, the company will use this fund to move forward with promotion and product development. Series A funding is set to go on until late 2019.

What makes Oaky different?

For years hoteliers have been using upselling to boost incremental revenue, but the existing technology makes it too difficult.As a result, Oaky offers a data-driven solution to this problem, where it can predict which upselling tactics hotels should follow to maximise conversion.

Using the intuitive online dashboard, hoteliers can add guest-facing deals in a matter of minutes, provide offers unique to their property and promote them through perfectly timed e-mail. 

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