EMPG Acquires Thai Portal

April 21, 2020
Share this Post: 

Emerging Markets Property Group has acquired Kaidee, one of the largest marketplaces in Thailand. The deal was done back in February before the onset of the global coronavirus pandemic but has been announced publicly today for the first time.

EMPG, which already owns and operates heavyweight portals such as Zameen in Pakistan, Bayut in the middle East, Mubawab in North Africa and bproperty in Bangladesh, adds multi-vertical marketplace Kaidee to its impressive portfolio.

Branching out into Thailand in 2020 follows the company’s acquisition of rival player Rocket Internet’s interests in the Gulf Region in the summer of 2019.

 According to EMPG CEO Imran Ali Khan:

“Thailand is one of the most exciting, dynamic markets in Southeast Asia, and its real estate and auto verticals are some of the largest in the region”

 “Kaidee has a rich history in Thailand and has built a very strong brand on the back of extraordinary focus on technology and connecting consumers, and we look forward to investing significant resources to take the business to the next level.”

As for Kaidee CEO Tiwa York, he was quoted as saying:

“EMPG is at the forefront of the global online marketplace industry and has grown to prominence given its focus on providing localized solutions to each market in which it operates. This acquisition will allow Kaidee to accelerate its plans to provide market-leading solutions to Thailand across all of our verticals,”

York was one of the interviewees at The Online Marketplaces Group’s Bangkok Conference back in February. In it, he speaks about the difficulties of the real estate market in Thailand compared to other markets and explains how until then Kaidee had not truly broken into the market. Perhaps in looking towards the acquisition by property specialist EMPG, Kaidee is signalling its intent to focus more on property for 2020.

Catch the interview on our YouTube channel herehttps://www.youtube.com/watch?v=EHHt30BCM3o&feature=youtu.be

 

April 21, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 1932382865
$13 Billion Adevinta Takeover Deal To Go Ahead After 11th Hour Drama

The acquisition bid made by Aurelia Bidco for the Oslo-listed online marketplace operator Adevinta has finally reached the approval threshold...

Read More
Shutterstock 2245599643
Zillow Adds Individual Room Listings to Its Portal

The U.S. real estate portal Zillow has announced the addition of individual room for rent listings to its portal. The...

Read More
Blank 705 X 430 5
Immowelt's German Parent Company Rebranded to 'AVIV Germany'

The local parent company of the German real estate portal Immowelt has changed its name to 'AVIV Germany'. Immowelt is...

Read More
Untitled Design 15
REA Group Sees Strong Domestic Growth in HY1 Results

The Australian real estate marketplace operator REA Group has released its results for the first half of its 2024 financial...

Read More