EMPG Acquires Thai Portal

April 21, 2020
Share this Post: 

Emerging Markets Property Group has acquired Kaidee, one of the largest marketplaces in Thailand. The deal was done back in February before the onset of the global coronavirus pandemic but has been announced publicly today for the first time.

EMPG, which already owns and operates heavyweight portals such as Zameen in Pakistan, Bayut in the middle East, Mubawab in North Africa and bproperty in Bangladesh, adds multi-vertical marketplace Kaidee to its impressive portfolio.

Branching out into Thailand in 2020 follows the company’s acquisition of rival player Rocket Internet’s interests in the Gulf Region in the summer of 2019.

 According to EMPG CEO Imran Ali Khan:

“Thailand is one of the most exciting, dynamic markets in Southeast Asia, and its real estate and auto verticals are some of the largest in the region”

 “Kaidee has a rich history in Thailand and has built a very strong brand on the back of extraordinary focus on technology and connecting consumers, and we look forward to investing significant resources to take the business to the next level.”

As for Kaidee CEO Tiwa York, he was quoted as saying:

“EMPG is at the forefront of the global online marketplace industry and has grown to prominence given its focus on providing localized solutions to each market in which it operates. This acquisition will allow Kaidee to accelerate its plans to provide market-leading solutions to Thailand across all of our verticals,”

York was one of the interviewees at The Online Marketplaces Group’s Bangkok Conference back in February. In it, he speaks about the difficulties of the real estate market in Thailand compared to other markets and explains how until then Kaidee had not truly broken into the market. Perhaps in looking towards the acquisition by property specialist EMPG, Kaidee is signalling its intent to focus more on property for 2020.

Catch the interview on our YouTube channel herehttps://www.youtube.com/watch?v=EHHt30BCM3o&feature=youtu.be

 

April 21, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 181374380
Slashed Costs and Net Loss Improvement for FangDD in 2022 - But Will it be Enough For Struggling Chinese Portal?

The Chinese real estate marketplace and transaction platform company FangDD has reported on its performance for Q4 of 2022. Notable...

Read More
Zillow And Opendoor
Zillow and Opendoor Further Extend Their Partnership into 3 New Markets

US giant Zillow and Opendoor have expanded their home sales partnership into three new markets. The new markets are Houston,...

Read More
Ke Holdings Decoration
Chinese Leader KE Holdings Sees Net Losses Widen to $203m in 2022 As It Goes "from high-speed to high quality growth"

Leading Chinese real estate brokerage and portal company KE Holdings (aka Beike) has released a report on its performance for...

Read More
Property Finder Boardroom
PropertyFinder hires Frode Nordseth as VP of Product

Dubai-based marketplace Property Finder has hired Frode Nordseth as its new VP of Product. He announced his new role in...

Read More

Editor's Pick