EXp Realty Launches AI Supported Chatbot and Announces Launch of "My Link, My Lead" Referral System

EXp Realty, the cloud-based brokerage based in the US, has launched the "My Link, My Lead" referral system that it says will let agents share links to eXp's national search site and automatically refer leads generated outside the agent's market area.

Glenn Sanford, Founder and CEO at eXp Realty, said:

“We are dialing things in, becoming even more agent-centric, particularly when it comes to how we use technology.

“My Link My Lead provides our agents with another stream of income as we build a true national portal, while also providing a high accountability high conversion platform supported by our internal team to convert leads to closed transactions in markets where the agent doesn’t provide individual or team coverage.”

The technology for "My Link, My Lead" is patent pending as of the time of writing.

Meanwhile, eXp Realty has also launched the latest ChatGPT integration into its marketplace, with a new chatbot called "Luna" available 24/7 for agents to ask questions and get answers in real-time, get assistance with day-to-day tasks, and get help on a variety of topics ranging from policies and procedures to tips for setting up listings, appointments and generating reports.

“Luna is our first step toward using AI to empower agents,” said Sanford.

“We created Luna in direct response to our agent NPS feedback. We hear from agents all the time that this business is 24/7, so this is another way to provide support in a way that helps drive our agents' businesses.”

eXp Realty is the largest independent real estate company in the world with more than 88,000 agents in more than 20 countries worldwide.