EZJobs, local job app, debuts guerilla marketing campaign challenge

September 2, 2019
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In a first-of-its-kind contest, a hyperlocal job search app, EZjobs, is inviting teams of students from management and mass communication schools across the country to develop a guerilla marketing plan and win INR 1,50,000 in prizes.

Mobile-first platform that matches talent to employers for local, part-time, and seasonal work, EZJobs, has opened its doors to a new marketing campaign.

The company is conducting a nationwide contest among management students from top B-Schools. Students participating in the EZJobs Guerilla Marketing Challenge (EGMC) make teams of 3 to 5 and prepare a guerilla marketing plan for EZJobs.

Commenting on the necessity for unconventional marketing for startups, the Prime Minister of EZJobs, Krishna Vemuri, recently stated, "The conventional marketing plans won't work in the jungle of Appstores and Playstore, where there are millions of APPs. Startups need Guerilla Marketing techniques to win in the jungle! This unique contest brings about the enthusiasm in the students to think differently through various aspects of marketing."

The Prime Minister also added, "The winners and runners-up take away combined prizes ofRupees Hundred & Fifty Thousand. Apart from this, all the participants can launch themselves into high-flying careers in marketing and advertising. EZJobs may fund the best teams to execute the marketing plan, apart from offering them jobs with stock options."

Read more here.

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September 2, 2019

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