Former WeWork China Exec Launches Startup Studio, REinvent

Dominic Penaloza, a former executive at WeWork China, has opted to launch a new endeavor, REinvent, a ‘startup studio’, ‘startup factory’, and ‘venture builder.’ The startup will offer customers an in-house team to help them launch their own businesses. 

Separated into ‘squads’ made up of product managers, designers, engineers, and AI experts, these teams can work on up to four projects at a time and are here to help entrepreneurs and other individuals successfully develop their next big idea. 

One of the successful startups borne from REinvent was a marketplace called Switch, which currently has a growing network of over 2,500 desks across 20 locations across Singapore. Many of which take up spaces in malls. 

Penaloza explained:

“E-commerce was eating up the traditional retail model even before COVID. Developers in China are trying to repurpose some of their malls… There are now a lot of F&B, experiential stores, cafes, and even co-working space inside malls.”

Another product from REinvent is SixSense, a spatial analytics, and social distance detection software provider. 

The other product REinvent has introduced is SixSense, software for spatial analytics, and social distance detection.

“Real estate is something not many people think about, but it’s one of the biggest industries on earth. Proptech in Asia and China is very early-stage but it is picking up.”