Groundfloor's IPO with Reg A+ for growth

Direct real estate investment platform, Groundfloor, has launched an online public offering (IPO) that will help account holders to purchase stock from the company. Groundfloor stated that the IPO's goal is to "level the cap table" so that the public can own a share that increases over time. 

“During last year’s successful public offering, our customers invested $4.2 million in stock to own 14 percent of the company,” indicated Co-Founder and CEO Brian Dally. “We started Groundfloor with the radical idea that with the right product and platform, people are smart enough to make their own decisions in real estate investing. Who better than the investors who benefit from our mission to finance its acceleration?”

During a recent, limited-time pre-sale to existing shareholders, Groundfloor raised $1M in new equity capital, signaling strong demand for the opportunity.

To purchase Groundfloor stock, account holders can log into their accounts and select the Groundfloor 2019 Stock Offering. For $15 per share, members of the public can own a portion of the fintech company, joining the other 2,300+ public shareholders. To participate in the online public offering, an individual must hold an investment account with the company, but anyone can open an account and start investing with as little as $10 per project.

The stock offering aims to build upon the company’s momentum from a “strong” 2018, a year in which Groundfloor said that the platform had:

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