An online marketplaces leader in Southern Europe, Habitissimo was founded in 2009 as a digital platform that connects homeowners with a renovation project, repair, or any other demand for services for the household, with professional tradespeople and companies that provide such services.
To date, more than 14 million households have relied on Habitissimo’s platform to improve the quality of their property and lives. Since 2017 they’ve been a part of HomeServe, one of the UK’s leading home assistance providers.
A phone call is the preferred communication option for important home projects, however Habitissimo had very limited visibility on the quantity and quality of leads they were sending to their professionals. The challenge Habitissimo was trying to solve was improving the visibility of this important data from these phone calls to demonstrate the value of their platform to their customers.
Flexible iovox API Opens the Door to New Phone Data
Given the flexibility of the iovox platform and the simplicity of implementation, Habitissimo elected to utilize the iovox API. With the API, Habitissimo was able to bring the service live very quickly and they enabled a wide range of call features including iovox Dedicated Numbers for tracking all calls, Call Whispers to remind professionals that the Habitissimo platform was responsible for the new opportunities, in addition to missed call alerts, spam blocking, and analytics.
Visibility on All Calls Enables Value Reinforcement for the Habitissimo Platform
One of the main benefits derived from the implementation of iovox solutions has been having tracking on all calls that take place on the Habitissimo platform. The API enables Habitissimo with access to the data that is needed to improve both their user acquisition strategies and the service provided to homeowners by knowing the results of all the phone calls. The result is clear visibility of the value delivered by Habitissimo to its clients.