Helvetia Launches New Portal in Switzerland

Helvetia, a globally active Switzerland-based insurance group has launched a portal—Helvetia ImmoWorld.

The new portal lets users search for, buy and sell properties, as well as receive free property valuations and insure their homes.

ImmoWorld's website is already live with a strong focus on end-to-end property transactions including home insurance and a life span tool that helps users track and preserve the value of their property with targeted renovations.

Helvetia will also also work closely with its subsidiary mortgage broker MoneyPark, which has a similar offering. The two companies will share a combined search portal, and MoneyPark will advise on financial and brokerage services.

ImmoWorld is the latest move in a growing battle for dominance in the Swiss real estate industry.

In September 2021, the Swiss Marketplace Group (SMG)— a four way joint venture led by Zurich-based media mogul TX Group, which owns Swiss property portal Homegate  and Ringier, owner of Swiss classifieds operator Scout24 Schweiz—effectively monopolised the Swiss classifieds sector.

In March 2022, Helvetia—a majority shareholder in MoneyPark—bought out TX Group's shares in MoneyPark, presumably in advance of the impending launch of ImmoWorld.

Helvetia says that MoneyPark and ImmoWorld he companies will function separately from each other, despite Helvetia replacing MoneyPark founder and CEO Stefan Heitmann with Helvetia veteran Martin Tschopp in May.

Helvetia Insurance was established in 1858 and today it employs 11,500 people across Italy, Spain, Austria and Germany.