HomeSpotter acquires lead generation service Spacio

HomeSpotter, a real estate platform for customer managements, has purchased Spacio, an open house lead generation platform based out of Vancouver for an undisclosed amount.

Spacio is a digital registration solution that replaces pen and paper sign-in at open houses, giving brokerages real-time reports on agents, offices, and consumer activities in order to make more effective sales and marketing decisions.

“[Using] open houses is a century-old practice but lead capture has always been left to pen and paper sign in,” said Spacio CEO and co-founder Melissa Kwan. “This process is inefficient, error prone, and doesn’t allow for companies to have any visibility over agent productivity and consumer foot traffic.

HomeSpotter is a software product suite for real estate agents, brokers, and multiple listing service (MLS) providers to build and strengthen customer relationships, through its products, including Boost, Connect, and now, Spacio. Boost automates digital marketing at scale, enabling agents to expand their spheres and impress sellers, while Connect offers buyers mobile search and agent collaboration tools.

The acquisition will allow HomeSpotter to expand its offerings to deliver an end-to-end solution across all points of contact in the agent-to-consumer relationship. All of Spacio’s employees and technology are joining HomeSpotter, with the combined teams now operating out of offices in both Minneapolis and Vancouver.

Kwan, who has run co-living spaces, sublet homes and lived as a “digital nomad” out of Airbnbs since 2015, said she will continue to work remotely while operating as vice president of Spacio, and will continue to lead its sales growth under Homespotter’s direction.

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