How Italian Marketplace Subito Gets Complete, Real-Time Visibility on Telephone Leads With iovox Call Tracking

May 3, 2022
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Subito is the Adevinta-owned leading generalist marketplace site in Italy. The website is one of the top twenty most visited in the country according to Similarweb and has around 125,000 new listings approved every day.

The company is one of an increasing number of large online classifieds businesses leveraging advanced call tracking features from iovox to ensure they stay ahead of the competition and remind their customers every day of the value they create. We spoke to Subito's Sales Director Andrea Volontè to find out more...

 

Hi Andrea, could you please tell us a bit about Subito and your role within the company?

Subito is part of Adevinta, a global online classifieds specialist which operates digital marketplaces in 15 countries, serving over 1 billion users every month.

We are very proud of the fact that Subito is the No. 1 platform in Italy for selling and buying. We operate in four main vertical markets; Automotive, Real Estate, Market/Classifieds, and Jobs. We were founded in Milan in 2007 and with our 37 different categories, we serve more than 13 million buyers and sellers visiting our pages every month.

Screen Shot 2022 05 03 At 2.11.30 Pm

Our aim has always been to offer the simplest, fastest, and safest online buying and selling service in Italy. With Subito, professional users, as well as individuals with no previous experience, can do excellent business through our platform.

 

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What challenges were you facing that led you to explore Call Tracking? What goals did you want to achieve through this service?

We work every day to improve our product offerings for our professional clients, and we want the quality of the leads produced through Subito's professional subscription to be clear and tangible.

We believed a call tracking solution would help us achieve the goal of making our leads clear and allow us to demonstrate the value of the Subito platform to our customers.

 

What solution are you currently using from iovox, and why did you choose it?

Image003When we looked at the challenges we were trying to address and the solutions offered by iovox, we chose the dedicated call tracking solution. This solution enables us to evaluate incoming calls for the professional sellers on our platform. We do this to prove the return on investment for our professional subscribers. One way we reinforce the Subito brand leadership among our customers is the use of the iovox Call Whisper which says “This is a call from Subito” to the dealer as they answer the phone.

The whisper is short enough to not interrupt the flow of the phone call, but it also gives Subito the opportunity to make a positive brand impression with our customers on every phone call, reminding them that our platform has value, and we are delivering new opportunities to them every day.

In addition, we like the fact that our clients are able to keep track of all the calls they receive as a result of advertisements published on the Subito platform. It’s just another reminder of our value when they can see the data and volume of calls coming from ads running on our network.

Lastly, the missed call feature is something our clients benefit from as well. When they miss a call, they get an alert and can respond immediately to a new sales opportunity before it becomes a lost sales opportunity.

 

What made you choose iovox?

We knew that iovox had expertise in the marketplaces category and that they could customize a solution to fit our needs. We wanted to offer our clients a complete, efficient, and well-featured service, and iovox was able to deliver that for us and our customers.

 

What are some of the advantages you have gained from implementing the services provided by iovox?

Thanks to iovox's call tracking services, our professional clients have complete, real-time visibility on all the telephone leads that arrive that are a direct result of ads published on the Subito platform. Our clients have daily reminders of our value to their business and when our customers are growing and happy with our services, that helps us with client retention and creates new opportunities to help our customers grow their business.

 

 

As Andrea said, with iovox's flexible API and pricing to fit any budget, iovox can design a call tracking and analytics solution to meet the needs of your company and help grow your business cost-effectively.

You can email iovox at [email protected] or give them a call toll-free from within the US at +1 888 369 9519.

From outside the US use one of these numbers:

Las Vegas, USA +1 702 425 7505
London, UK +44 (0)20 7099 1070
Sydney, Australia +61 (0)2 8520 3530
Paris, France +33 (0)1 84 88 46 40

May 3, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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