When Keka, the employee experience platform, made its debut at TechHR in 2017, Founder Vijay Yalamanchili kept his expectations neutral.
Yalamanchili recalls, “When TechHR as a platform was presented to us, we did not have much expectation. We went along just because it was named as an HR event. We participated in other events before but we didn’t find it of much use, as most of the HR events in India are promotion driven. However, we didn’t find TechHR to be one of those clumsy events. Keka believes in solving real-life HR problems and we needed a platform which openly discussed these problems. The audience we found in TechHR was not only open minded in discussing HR problems but they were also very positive when a solution was presented to them. This was exactly what we needed.”
And over the years, Keka’s journey with TechHR has only become better as benefits became clearly visible. Started in 2015 by Vijay, the cloud-based HR and payroll management software has not only gained crucial insights about the pain points in HR through its participation in TechHR, but more importantly, the new perspectives derived from TechHR has helped Keka to further better its product and services.
No wonder, over the last three years, Keka decided to deepen its participation and is opting for the Gold Sponsor slot this year in order to amp up the real value add and increase the visibility of the solutions it had under its sleeves.
What were the tangible and intangible benefits that drove Keka to deepen its association with TechHR?
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