Idealista Launches AI Listings Description Enhancement Tool

November 6, 2023
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The leading Spanish real estate portal Idealista has launched a tool that helps its agent customers enhance the descriptions accompanying their property listings.

According to a company press release the tool is the first of its kind in the Spanish real estate sector and is already available to the portal's agent customers.

The new "texto intelligente" tool takes an input of at least 200 characters and enhances the description of the property using listing features from metadata fields. The agent can either publish the description generated by the tool, edit it or choose to write their own description before uploading the property to the portal.

Since the beginning of 2023, Online Marketplaces has been tracking a surge of AI-related announcements from real estate marketplace businesses.

It seems that for the most part real estate portals are in the experimental stage trying many different applications of AI technology on their businesses and seeing what works. Other marketplace businesses that have used AI to help agents with their listing descriptions include OnTheMarket in the UK, in Mexico and RentSync in Canada.

November 6, 2023
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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